This case study, examining a client's innovative use of Live Chat software, was part of a media campaign that produced a #2 Google ranking. (Click to see >...
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in Multiple Formats:
- Web copy, Advertising, Company profiles [Copywriting]
- Blogs, Social media, Case studies [Marketing Communications]
- Press releases, Pitch letters, Campaigns [PR]
- Features, Profiles, Articles [Journalism]
- Personal essays, Photo essays [Essays]
- B2B, Membership/Community, Motivational [Newsletters]
- Artist statements, Bios, Grant essays [Art Writing]
Following are two pieces intended to initiate a branding strategy (including PR/marketing ideas) for a new line of designer jeans. I wrote this with minimal ...
Meta-Media: A blog about MarCom / Art Promotion . . . Less Hype, More Intrigue Some highlights: Zen Marketing: Passive Dimensions of Creating Positive Im...
Research Report: China Online (Digital media/Internet marketing trends)
eMarketer (research co.)
MarCom“China Online” is one of more than a dozen country-focused reports on digital media/Internet marketing that I wrote for eMarketer. It includes overviews/anal...
Click to see > Reader friendly PDF version of all these samples Contents Below Integrating the Fragmented Self [Newsletter Article] Zen Marketing: Pa...
Men and women are different. This hardly counts as a revelation, but new research in neuroscience hints at the scope and complexity of these differences, and...
